Aramis and Designer Fragrances announces the introduction of C-THRU, a new fragrance line for young women. Launching with three fragrances in its debut collection, C-THRU is designed to pay tribute to individual personalities with signature colors and scents. The C-THRU fragrances include: Ruby which evokes passion and confidence, Blue Opal celebrates spiritual balance and Purple Diamond suggests mysterious intrigue. The new fragrances allow young women to express their individuality through the scent of their choice.
“The C-THRU collection is about empowerment,” says Melissa Gabel, Director, Global Marketing. “Our goal with this brand is to present young, fashion conscious women with a different way to express themselves. It’s not about telling them where to fit in or conforming to a celebrity ideal,” Gabel adds, “but inviting them to discover more about who they are with our unique fragrances.”
Aramis and Designer Fragrances will launch a fragrance collection in the mass market with a prestige product approach. In addition to the superior quality fragrances with a message and price point that is accessible to younger consumers, there will be a national print advertising campaign and retail events to support the brand.
Ruby, Blue Opal and Purple Diamond, the first three scents in the C-THRU collection
Ruby, with its sweet, romantic blend of peach, rose and vanilla will appeal to your bold and passionate side. Blue Opal’s flirty blend of watermelon and lilac is great for active types who pride themselves on composure and balance. Purple Diamond, the sultry scent of the three, has hints of blackcurrant and jasmine to bring out your mysterious charms.
C-THRU LAUNCHES INTERACTIVE WEBSITE DESTINATION, C-THRUFRAGRANCES.COM
WHICH POSES THE QUESTION, “WHICH GEM ARE YOU?”
Want a fragrance as unique and stylish as you? Introducing C-THRU, a new collection of fragrances that celebrates your expression of individuality through vibrant gem-styles and scents. Which gem are you?
C-THRUFRAGRANCES.com
The site goes live today and is in collaboration with the launch of the new women’s fragrance, C-THRU. A fragrance concept designed to pay tribute to individual personalities with signature colors and scents. The C-THRU fragrances include: Ruby which evokes passion and confidence, Blue Opal celebrates spiritual balance and Purple Diamond suggests mysterious intrigue. The fragrances debuted in December 2008.
As visitors log on to c-thrufragrances.com they will be enveloped in beautiful imagery of Ruby, Blue Opal and Purple Diamond gems. The C-THRU website features models of different ethnicities and cultures celebrating all young women. Additional highlights of the Web site include the “Personality Quiz,” “Meet Dawn Russell” section and the “You’re a Gem” contest.
“Find You” Personality Quiz: Discover your personality facets and the C-THRU fragrance that suits your mood – today, tomorrow and beyond with a C-THRU fragrance reading. Through a series of personalized questions and intriguing images C-THRU will qualitatively interpret which scent reflects “the real you.” The quiz will educate, inspire and redefine the way consumers experience the "art and science of fragrance."
Meet Dawn Russell: C-THRU Fragrances partnered with Dawn Russell, a Lady in England, to support her work to promote empowerment and self-confidence in youth today. Russell, at age 25, was diagnosed with stage III cancer and survived. Russell teaches young women nationwide about how to find strength in themselves to fight their social, physical or emotional struggles.
You’re a Gem: Seventeen magazine and c-thrufragrances.com have partnered to introduce the “You’re a Gem” contest. Visitors can enter for a chance to win blue topaz earrings, a ruby necklace, or diamond and amethyst stackable rings. Participants are asked to write a short essay on how their unique personality helped them to achieve the impossible, overcome adversity or help out a friend. Consumers interested in learning more about the “You’re a Gem Contest”, which ends February 28th, should visit
“Launching with three different scents gave us room to embrace several personalities that we feel a broad consumer base will be able to relate to,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies. “The complete fragrance compositions are as distinctive and complex as a young woman who wears them.”
The C-THRU fragrance line includes: 1.0oz/30ml (SRP: $17) and 2.5oz/75ml (SRP: $25) Eau de Toilette sprays in Ruby, Blue Opal and Purple Diamond scents. C-THRU, a collection for young women, is available nationwide at Wal-Mart, Kohl’s and Target. C-THRU is a brand of Aramis and Designer Fragrances, a subsidiary of The Estée Lauder Companies Inc.
“We all have our problems,” Russell says. “For me it was my cancer. For them it could be divorcing parents, eating disorders or school issues. If they can stop and find one outlet, journaling, painting, going for a walk that helps them slow down and reconnect with themselves, then they can find their core. And once they find their inner core, they can handle anything.” The C-THRU fragrance line includes: 1.0oz/30ml (SRP: $17) and 2.5oz/75ml (SRP: $25) Eau de Toilette sprays in Ruby, Blue Opal and Purple Diamond scents. C-THRU, a new fragrance collection for young women, is available nationwide at Wal-Mart, Kohl’s and Target. C-THRU is a brand of Aramis and Designer Fragrances, a subsidiary of The Estée Lauder Companies Inc.
Fragrant trio, which was named after gems, was presented in 2008, in cooperation with Estee Lauder and Sarantis Group from Greece, as well as with perfumers of famous hoses IFF, Firmenich and Givaudan. This was the first time that the house of Estee Lauder invested in mass-market. The perfumes were named Blue Opal, Ruby and Purple Diamond. Blue Opal was created in cooperation with Firmenich. It expresses spirituality and balance, while introducing notes of watermelon and red berries in top, and lily and rose petals in heart. Base notes introduce moist leather accords. The perfume is available as 30 and 75 ml EDT and it aims at younger audience.
Ruby was created by perfumers of the house of IFF and it is dedicated to passionate, strong woman full of self-esteem. The fragrance includes aromas of melon, peach and bergamot in top. A heart introduces rose with freesia and raspberry, while a wave of sandalwood can be found in base. The perfume is available as 30 and 75 ml EDT and it aims at younger audience.
The C-THRU fragrance line includes: 1.0oz/30ml (SRP: $17) and 2.5oz/75ml (SRP: $25) Eau de Toilette sprays in Ruby, Blue Opal and Purple Diamond scents. C-THRU is available nationwide at Wal-Mart, Kohl’s and Target. Visitors can click on “go shopping!” to find a location near them. C-THRU is a brand of Aramis and Designer Fragrances, a subsidiary of The Estée Lauder Companies Inc.
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